December 20, 2024
FUGO #AkishibaUtashiba 2024 (on going campaign)
Brief
UFCEA was looking for a creative and effective way to communicate its value to its target audience through a memorable campaign.
The assignment:
- Create a memorable and engaging campaign with a strong message for Fugo, #AkishibaUtashiba
- Highlight our superior quality feeds for Fugo, demonstrating how they deliver excellent value and increased yields for farmers.
- Foster Brand Love and Grow Sales
Approach
- Use of highly localised captions and engaging visuals
- Use of influencers to drive awareness and build brand love
- Paid Ads through exciting content to grow engagement rates
- Use of localised and highly engaging jingles and animation videos
- Use of local radio stations to further build awareness, break down the brand message and further educate the customer
Results
- Increased engagement especially on Facebook, mostly on product enquiry and requests for expert advice from the farmers
- Increased brand reach, so far having our content reach the following:
Fb:
- Impressions – 8,384,660
- Reach – 3,250,312
Ig:
- Impressions – 1,038,401
- Reach – 225,249
X:
- Impressions – 2,055,28
