Quickmart
December 17, 2024

#ShereheIbambe 2021

Brief

Quickmart needed to position itself from foreign and distant to local and approachable, which was achieved through content marketing. 

The assignment: 

  • Increase awareness, engagement and sales
  • Grow the digital presence to become an asset on its own
  • Swift crisis management for digital complaints

Approach

  • Use of highly localised and engaging content and visuals
  • Twitter Trending Topics for offers, promotions and branch launches
  • Paid Ads and exciting content to grow engagement rates
  • Structured crisis management model for all social media complaints

Results

  • Follower growth from 38,000 in 2021 Feb to 450,000+ by Jan 2024, leading to a high organic engagement rate on all content
  • Achieved 84.6% share of voice on digital for the #PamojaNawe campaign
  • Increase in commercial sales through Twitter Trends such as
  • #Quickmart99Bob #QuickmartBatteryOffer #WikendiNaQuickmart
  • Created a fast crisis management module: digital to branch managers
  • Building a monetisable digital presence asset*

Images

Campaign & Year

#OkoaShilingi Na Quickmart 2023

Brief

In collaboration with Quickmart, we embarked on a journey to tell Kenyans  we hear them, and we want to help them save that shilling, as a response to tell our customers we hear their outcry on the state of the economy. 

The assignment:

  • To position Quickmart as the retailer of choice this festive season

Approach

  • Use of creative, compelling content to position our messaging and offers
  • Ads on IG, X and Programmatic plus 10 Twitter Trends
  • Use of influencers to  drive people to in store traffic and engagement on social pages
  • Use of influencers to help us create and amplify stories of Okoa Shilingi Champions

Results

  • 12 Trending hashtags on X to promote the offers: Total Reach: 53,163,144 users from 12 trends, or 4.4M users per trend
  • Additionally there were 2 more trending hashtags “Quickmart” and “#OkoaShilingiNaQuickmart” which trended organically over the period
  • Follower growth on IG and Twitter (X) during the campaign: +3,297
  • Instagram Reach during the period: 1,523,783 people
  • Twitter (X) impressions during the period: 495,901 impressions
  • Programmatic impact during the period: 
    • Impressions: 714,961
    • Reach:  440,998
    • Clicks: 4,222