December 20, 2024
Social Media Creation and growth 2023-2024
Brief
Minet Kenya was looking for a partner who could help them work on the creative and digital marketing for their product Afya Kwa Walimu.
The brief
- Offer digital and creative support for Afya Kwa Walimu
- Support communication for online and offline channels
- Run and FAQ campaign to increase awareness on the benefits of the scheme
Approach
- Separating the product by creating “Afya Kwa Walimu” socials
- Educative and engaging content for Facebook, Instagram and Twitter on social media
- Using digital programmatic Ads and social media Ads
Results
- Growth by 10,000 fans across social media in Q4 of 2023
