December 20, 2024
#CocaColaFoodFestTanzania 2024
Brief
Coca Cola Tanzania partnered with us to promote their food festival in Tanzania. They needed support from a digital agency to collaborate with their PR and on-ground agency to promote the event.
The assignment:
- Drive awareness and engagement of a festival that combines the DISCOVERY of
- Food & Cultures with the TOGETHERNESS of community and cuisines—creating a true recipe
- for Magic.
Approach
- Highlighting the various festivals held across Tanzania to celebrate the local cuisine.
- Collaborating with influencers to create awareness of the festivals
- Creating exciting and engaging videos and still content to celebrate the rich food culture and promote meal pairings with Coke.
Results
- Reached 700,000 people across digital platforms, driving significant visibility for the Coca-Cola Food Fest.
- Partnered with Tanzanian local influencers, creating a buzz around the festivals.
- Strengthened Coca-Cola’s association with food and community, enhancing brand recall among target audiences.