Easy steps to stay relevant in 2022
June 1, 2022

With big events upcoming this year, as a content creator you might be wondering what your calendar will look like. Maybe you had a plan out already by November 2021, or no plan at all by Jan 31st. Either way, in the midst of the expected noisy 2022, you can still stand out and make relevance to your audience, possibly gaining even more. But how do you get to do this? This, among other tips, can be crucial in helping you navigate through this year.

  1. Be in the know.
    Being in the loop with the facts surrounding you, within and outside your set content boundaries will work in your favour.  It will also help you channel your creativity in a way that will not only keep your audience locked but also attract new people to your channel.
  2. Stay on Top of Trends.
    Jump on the trends while making them relevant to your audience. Research more on the World Cup, Kenya’s upcoming election and tweak that into what your audience loves to read or listen to or watch. And see them come back for more!
  3. Know your audience’s needs.
    Has been one of the basic rules of content creation, which stays key to producing the best content for your audience. Your audience’s needs may change from time to time. Being in the know of this, is definitely a gold mine.
  4. Watch and Adjust.
    Do not be too quick to create content just because you need to. With all the noise that will be out there from sports fans to politics fans, you want to be keen on what’s relevant, why is it even relevant and when it is relevant.
  5. Be consistent.
    It’s easy to feel like there will be so much going on out there, you might as well just take a break. “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson. Quite some Rock Solid advice, don’t you think?
  6. Be Unique.
    You are definitely assured of competition, and a possibility of being irrelevant. Let’s face some reality here.  What will make you stand out, is if you actually put up effort and hard work in being creative. Whether it’s having to level up to the ongoing trends, or actually veering off completely. Based on whatever goals you have in your content plan; your execution will play a huge role on how successful you turn out to be.