CCBA

December 20, 2024

#KachingchingNaCoke 2024

Brief

CCBA needed digital support on the National Consumer Promotion campaign, Kachingching Na Coke

The assignment:

Enhance awareness of digital of the ongoing campaign
Offer creative, on-ground activations support for communication on the winners
Offer real-time consumer engagement through community management while also creating a channel for real-time feedback, especially for any concerns with the campaign mechanics

Approach

Publishing pre-approved content on our 2 main social media platforms
Creating localised, catchy and engaging captions for social posts
Posting weekly winners to promote campaign credibility
Structured crisis management model for all social media complaints and concerns during the campaign
Collaboration with the on-ground PR activation team
Use of paid media on Meta to boost awareness

Results

Provided digital support for the NCP by publishing a total of 34 posts, 17 videos and 17 still posts on Facebook and Instagram.
Reached over 2.7 million fans, with over 4.2 million impressions and engaged with over 65,000 fans.from May to September
Amplification of on-ground activities on social media

Campaign & Year

KBEA Voting call out 2024

Brief

CCBA needed support from their fans to win in various categories on the KBEA Awards that took place in November 2024

The assignment:

To create artworks that highlight the various categories they had been nominated
To increase awareness and lead their fans to the KBEA voting site
To enhance product awareness

Approach

Use of highly engaging and informative visuals representing each individual brand/category
Using IG stories and their profile to share a direct link to the voting site
Swift and engaging community management strategy that ensured fans were fully informed and engaged

Results