Digital marketing gradually keeps on changing every year. 2022 won’t be any different as we continue to further technological advancements.
Businesses and brands must be adequately prepared to focus their digital marketing efforts around these trends. In this article, we will explore digital trends businesses should look out for and how they can use them to further their businesses.
- Meta
Just in case you might be living under a rock (no harm intended), Facebook recently rebranded its company name to Meta. Rebranding is a common occurrence among businesses facing legal challenges, as it gives them the opportunity to reform. With the rebranding, businesses also take the opportunity to bank on new advancements, as seen with the case of Facebook with Metaverse. In what seems to be straight out of a Sci-fi movie, Metaverse is a virtual world where users can socialize, work and play.
So why should marketers care about this new age of Metaverse? Metaverse provides an opportunity for digital marketers to cement their marketing activities on virtual and augmented realities in order to connect with their audience. Apart from virtual reality, MetaVerse will offer features such as a virtual marketplace, better data insights, and many more which will be interesting to note.
- Influencer Marketing
Influencer marketing has witnessed great strides in the past five years, with market research valuing it as a billion-dollar industry in developed markets such as the US. Kenya recently joined the league of the ‘Big boys’, as observed when popular influencer Azziad bagged a second place finish in the African Social Star category of E! People’s Choice Awards, which gives homage to top influencers worldwide. 2022 will see an immense rise in the demand for micro-influencers, with the industry anticipated to shift to a more data-driven approach.
Micro-influencers seem to be highly preferred due to brands’ needs for higher engagement rates and relatively affordable rates. Additionally, micro-influencer marketing centers more on-demand marketing approaches, which favors brand loyalty and credibility.
- SEO is Still a Big Deal
You have probably heard the term ‘Search intent is King’ and didn’t know what to decipher about it. Google always attempts to comprehend the meaning of search queries and the type of information the user is trying to explore. For example, when you search for “how to drive a car”, Google will give a more precise information search as the various steps included. Google is committed to creating a platform that is cemented on optimizing content for humans and not algorithms.
